Tell Mimi Shankin that you don’t think something really has much chance of happening, and she will find a way to not only make it happen, but she will make it fun and invite a whole lot of other people to the party as well. As Director of Sustainability and Development at Avant Staffing in Durham, she convinced her somewhat skeptical boss, Kevin Griffin, that sustainability is not a trend, but an ethical way to do business that can positively impact the bottom line. After spending a year initiating, improving and documenting Avant’s sustainability policies and programs, they became a certified B Corporation.
B corporations are a new class of corporation that use the power of business to create public benefit and solve social and environmental challenges. Six states have...